Saturday, April 27, 2013

Press mentions

I have some exciting news to share with you! We're featured in the most recent issue of UPPERCASE Magazine (the go-to magazine for all things handmade). You can find Chelleline Cards on page 63 here, or pick up a copy at your local stockist.


Drawn & Quarterly Bookstore also wrote about our Mother's Day cards on their blog (you can swing by the bookstore to see them if you're in Montreal!).


And I was also very happy to see Chelleline Cards featured on one of my favorite French blogs, Mes Petites Mains Magazine!Merci bien de m’avoir présentée, Aurélie!



Saturday, April 20, 2013

Inspirational films for creative entrepreneurs


I won't lie to you: being an entrepreneur is hard. And it's hardest in the early stages, when you're trying to build up your business, get clients, when every day feels like an uphill struggle. Your practical-minded friends and family members are likely to be least supportive during this time, which is ironic given that it's during this stage when you need the most support. (I was lucky in that I had a very supportive husband from the very beginning - but some of my other friends and family members were less than enthused about my plans to take Chelleline Cards full time.)

 So where do you turn for support? I used a number of sources, from small business resources and blogs to personal development blogs to profiles of successful creative entrepreneurs. Although I'm not a fan of Apple (despite the fact that our family computer from when I was 7 to 17 - that is, from 1988 to 1998 - was a Macintosh), I found a lot of inspiration in Steve Jobs' 2005 commencement speech at Stanford.

Another source of inspiration and support was found in films, many of which were based off true stories, and several of which were quite visually stunning as well. I've included the five films that, for me, were the most inspirational in my development as a creative entrepreneur.

1. Fur "Fur" bills itself as an imaginative portrait of photographer Diane Arbus. The film starts out with Arbus as a frustrated, dissatisfied mother of two who spends her days assisting her photographer husband in his studio. At her husband's encouragement, she decides to embark on a personal photo project with a goal of shooting the neighbors, and becomes particularly intrigued by their mysterious neighbor upstairs.

The film is beautifully shot, each scene an exquisite work of art. If Arbus' journey doesn't inspire you, then the details will.

2. Eviga Ogonblick (Everlasting Moments). Based on the true story of Maria Larsson, a turn-of-the-century Swedish woman who wins a camera in a contest. During the course of the film, Larsson discovers and nurtures her skills in photography. Her growth as a photographer frequently interferes with her duties as mother and wife, and is made even more difficult by the lack of support from her drunk and cheating husband. As with Fur, this film is beautifully shot.

3.Coco avant Chanel. As the title would suggest, this film explores the early days of Coco Chanel, when she worked as a poor singer and seamstress and lodged with a rich older man. During her stay at this man's estate, a chance meeting with another man inspires her to design clothing and hats. This subtle, heartbreaking film is a stark reminder that everyone started from somewhere.

4. Finding Forrester.  Although the film is about writing and not art, it's inspiring for all creative types. An inner-city high school student and aspiring writer finds a mentor in a reclusive author, played by Sean Connery. There's a brilliant scene with several voiceovers of Forrester giving advice to his protege, one of which is: "Write your first draft with your heart, and your second draft with your mind," something I follow to this day.

5. The Pursuit of Happyness. Based on a true story, this film takes us into the life of Christopher Gardner, a poor single father determined to work at an investment banking firm. He enrolls in their unpaid internship program, a 6 month program in which only one out of twenty interns is selected to work at the firm. Gardner must not only be at work all day, but he also has to take care of his son, work a part-time job in medical sales, and struggle with homelessness. It is a truly inspiring story of thinking outside the box and beating the odds.

What are some of your favorite inspirational films?

Thinking outside the box: Saving on shipping costs


I spend a *lot* of time at the post office. More than half of my business is done outside of Montreal, which means that, unless I'm making a trip to one of those areas, I'll be shipping the orders to my customers.

Canada Post has a Venture One program for entrepreneurs, which gives those who sign up a special rate on packages sent within Canada. It usually costs between $8-$10 to ship any size box within Canada via next-day service. Not a bad deal! However, the near-flat rate means that it's better to ship bigger boxes and it's better to ship everything at once.

My mom gave me a bunch of boxes last year when she came to Montreal, which I've been using to ship my orders. However, these boxes were too small for my most recent set of orders, destined for Toronto. And I did not want to ship in two boxes because it meant that I'd be charged approximately $8 for each one, when I could ship it all in the same, albeit bigger, box for a little more. I went to Canada Post to see what kind of boxes they had. They had a variety of box sizes, ranging in price from $4-$7. (Side note: I know a lot of people use Uline for their shipping supplies, but they are actually quite expensive in Canada.) I then went to Dollarama to see what kind of boxes they had (if they had any). While I was wandering down the aisle, my eye caught a pile of flattened shipping boxes. Yes, the boxes that other suppliers use to send their products to a store, the same boxes that are unpacked, flattened, and then left out on the street for recycling. I felt like I'd stumbled on a gold mine! What a happy accident!

So, I walked out of Dollarama with an unwanted box for free, filled it with my order, and mailed it at the post office the next day for $10.20, thus saving myself $8. Every little bit counts!

Friday, April 12, 2013

Evolution of a brand


I'm happy to introduce the latest logo for Chelleline Cards! (This is what goes on the back of my cards. Technically, the right word is "backcopy", but "logo" just sounds so much better, doesn't it?) Having never learned Photoshop, Illustrator, and InDesign, I was at a bit of a loss when it came to brand development, which almost always takes shape on the computer.

When I first started Chelleline Cards in 2007, I made a stamp from an established template on Vistaprint. At that time, I didn't even have my own website, so I used my Etsy site. (I know, super professional. That was me.) In late 2010, though, I decided I wanted a logo that had my proper website. So I had a stamp made with the company name in cursive and the website in type below it. It was better, but still not completely up to par. (Mitya actually didn't like it at all; he thought the logo was too big.) Finally, at the end of last year, I sat down and sketched out what I wanted the new logo to look like. I wanted an image, and who better than my own stuffed animal seal from Lake Baikal (who has gone on to star in several of our cards)? Mitya helped me put the image and text together in Photoshop, and voila! We now have a brand-new logo!